Web traffic is the lifeblood of any Internet website business, and increasing that Web traffic is one of the most important things that you can do on a daily basis in your Web site business. Increasing Web traffic can be easier or more difficult depending on how easy or difficult you make it. I feel compelled to mention about increasing Web traffic is that guaranteed Web traffic generally does not work. When you first get started online, you may be pounded with various offers for guaranteed Web traffic; unfortunately, guaranteed Web traffic is practically a scam. The problem with guaranteed Web traffic is that no matter where it comes from the visitor is not expecting to land on your website and in most cases anything like it.
So what can you legitimately do to increase Web traffic, actually increase quality Web traffic to your website?
There are a number of different things that you can do to increase Web traffic to your website, including e-zine advertising, article marketing, pay per click advertising, joint ventures, press releases, classified advertising, in off-line advertising.
Starting with e-zine advertising, I will give you a quick rundown of each of these forms of increasing Web traffic. E-zine advertising is basically the process of purchasing advertising as a solo or a classified ad in someone else's opt in e-mail list, or e-zine, and if managed well can generate highly responsive website traffic. The downfall with e-zine advertising is that many e-zines are very unresponsive, and the only way to really find this out is to purchase advertising and test; another thing that you can do is go through the archives of the e-zine advertiser and see, if e-zine advertisers in that e-zine consistently purchase new ads from time to time, if they do that is generally a good sign, if they don't, that generally means that the ad they placed was not responsive; of course that doesn't say anything about your ad, but it can often indicate the general responsiveness of the e-zine itself.
Article marketing is the process of writing articles, including links to your own website and submitting these articles to the various online article directories. This is my favorite form of increasing website traffic, and it is currently my number one form of website traffic generation.
Pay per click advertising is basically search engine advertising, where you pay a variable amount for each click to your website, based on your position on the page and other advertisers' bid prices. This can be an effective method of increasing website traffic, however it generally takes a significant amount of testing and tweaking to make this website traffic profitable.
Joint ventures involve cross promoting your products, sales pages or squeeze pages to other Internet marketers' lists and vice versa.
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