As if the publicity generated by the nationwide release of Sony’s The Social Network was not enough for Facebook. The social media giant has teamed with Skype to bring voice capability to your smartphone. 
Skype has a strategy of securing greater online advertising revenue and extend its network into corporate entities. Recently, the company applied for an IPO and this will not hurt the cause. Facebook Places, the location-based application, has paid dividends, especially with local entities. Rumors spread lately that Facebook was developing a mobile telephone, but I feel that integrating an established mobile application like Skype that has a solid balance sheet is more pragmatic as a venture. ESPN tried to create a telephone that would synthesize the sports information experience with assorted images and data. Nobody bit, and it fell into a dustbin with the Motorola StarTac, Samsung SCH-8500, and Palm Pixi.
For the consumer, the abilities to communicate will be pure dexterity. You can text, call Facebook friends from Skype, which will now also use Facebook Connect, where you can affix your personal page to any site. Third-party members have the option to engage you from different perspectives. A Virtual Swiss Army Knife, if you will.
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Posted by Abdul Fattah IsmailPosted in Interactive Marketing, Mobile Marketing, Social Media Marketing, Video Sharing, World, blog |
Tags: abdul fattah ismail, Blueliner Marketing, digital marketing agency nyc, facebook applications, facebook skype integration, facebook skype partnership, mobile marketing agency new york, skype mobile, the social network
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