Social media has increasingly become very popular in a very short frame of time. Social media is the latest tool used by most of the marketers to build relationships and to acquire customers with ease at an affordable means. Every day it is becoming more popular with a range of social media websites. The heavyweights include Facebook and Twitter, which are largely used by small business owners to get the maximum benefit for their businesses. Twitter is a social media tool, where one knows what fellow users are doing at the very moment.
Twitter not only lets you know about what others are doing and offers a tool to spread product deals, launches, and job openings. Everything is for free, where you can allow your followers to view your profile and share ideas, trends, and solicit feedback about your business with them.
Twitter offers flexibility that allows marketers to target a diverse market. The content posted via Twitter multiplies exponentially and good content serves as a tiny press release. As a result, content distribution improves, increasing traffic. The viral marketing feature of twitter is one good reason for B2B companies to choose Twitter as a social media tool. With the help of the in-built features and other third party resources, marketers can easily monitor, track and analyze the flow of information, trends and business opportunities.
The main goal of a marketer in using social media tool is to increase the sales volume by engaging the consumers and target audience to develop brand equity. So all companies must try to understand how to make use of Twitter as a social media marketing tool to create awareness about their brands, engage customers, and maximize profit.
Posted by Mohamed MohideenPosted in 7 Pillars of Internet Marketing, Content Marketing, Marketing Agencies, Social Media Marketing, World, web 2.0 |
Tags: google, Mohamed Mohideen, new york interactive marketing agency, new york social media agency, social media, Social Media Marketing, twitter
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