The titles that you use for your web pages are very important. They are an important factor for the ranking algorithms of search engines and they are the first thing that web surfers see when they find your website in the search results.
Depending on which kind of traffic you want to attract, you should use different title formats on your web pages:
1. News titles (not so good for SEO)
This kind of title is often used by bloggers and news websites. Here are some examples:2. Shopping titles (good for SEO)
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The problem with these titles is that they are not good for search engine optimization. These titles usually don't contain relevant keywords and they don't look very attractive in the search results.
There won't be many people who will type "Parking fees spark meter madness" in Google's search box so it's not likely that the page will get many visitors through search engines.
Shopping titles usually contain a product name that is used by web surfers. If they also contain a call to action, you can get targeted visitors with these titles. Here are some examples:3. Information seeker titles (good for SEO)
ASUS Eee PC 1000HE 10-Inch Black Netbook - 9.5 Hour Battery LifeASUS Eee PC 1000 - Buy it now for only $249.95Buy an ASUS Eee PC 1000 with extended guaranteeFree shipping: ASUS Eee PC 1000 - $249.95
The first shopping title is rather descriptive because it only lists the features. The other titles contain a call to action (buy now), prices and additional benefits (free shipping).
People who want to buy an ASUS Eee PC probably will click on the title with the call to action while people who are looking for product information might choose the first title.
Information seeker titles won't attract buyers but people who are looking for information about a special topic. Here are some examples:Action plan: how to change your current web page titles
How to lose weight as fast as possibleHow to repair a broken chair12 mistakes most parents make when choosing a schoolHow to find the perfect golf club5 ways to find the perfect partner
These web page titles are good because they will attract visitors over a long time period. People are always looking for "how to" articles and solutions to their problems and you will get long term, constant traffic with these pages.
Good web page titles can make a huge difference in the number of visitors that your website gets. For that reason, you should check the titles of all web pages of your website now:
Make sure that the titles of your web pages are descriptive. It should be clear what to expect on the pages.If possible, add a call to action and benefits in your web page title.Put the most important information at the beginning of the title. Search engines might shorten the title in the search result pages and people might not see the complete text.If you're not a major brand name, avoid your company name in your web page titles.Do not use the same title for all of your web pages. This is a mistake that many beginners make.
People judge books by their covers and search results by web page titles. If you want to get as many website visitors as possible, you should develop engaging titles for all pages of your site.
In addition to the title of your web pages, many other elements influence the position of your pages in Google's search results. You can get a full analysis of all elements of your web pages here.
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2. Search engine news and articles of the week
Is Google's latest PageRank update a technical "quirk"?
Webmasters reported a Google PageRank update in many online forums. Google's John Muller commented on the PageRank update: "As far as I can tell, it looks like the change in Toolbar PageRank for your site is only due to some technical quirk and not something that you need to worry about."Yahoo to formally launch new research tool
Editor's note: Remember that the PageRank that Google displays in the Google toolbar is not the actual PageRank that is used for calculation the position in Google's search results.
When you optimize your website, focus on getting high positions in the search results, not on getting a high PageRank in Google's toolbar.
"Search Pad detects when users appear to be conducting research-related searches based on patterns in their search queries [...]
Then it asks them if they want to start saving the results, and if so, saves the links a user clicks on a separate screen where they can also jot down some notes like 'useful snow report site.' Users who are logged in can access their links and notes another time and share them with friends."
In addition to the (meaningless) PageRank update that we mentioned above, Google seems to have changed its ranking algorithm.Editor's note: If your rankings on Google have dropped, re-analyze your website with IBP's Top 10 Optimizer. IBP's Top 10 Optimizer analyzes your website based on Google's current algorithm and it will tell you how to change your website and your links so that your website can get top 10 rankings with Google's new algorithm.
The rankings of many websites have changed over the past few weeks and there are rumors that Google has adjusted their link algorithm to look more at how "relevant" the link is to the page it is linking to.
"Powerset's semantic obsession is already working its way into Bing's primary search engine, helping to suss out the meaning behind end-user queries, generate captions for query results, and suggest related queries."
"In just over three months, Internet Explorer has seen its overall market share erode by 11.4 percent. Where did that go? It went to Firefox, Safari, and Chrome. Nearly 5 percent of that, or about half, went to Firefox 3.0, which currently has 27.6 percent market share."
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