Saturday, October 2, 2010

Think About Deliverables, Act With Receivables Exchange


Receivables Exchange, LLC was a recipient of a 2010 Technology Innovators award from the Wall Street Journal for its unique e-commerce mission.  The New Orleans-based firm runs an online marketplace where small and mid-sized businesses can auction receivables that need capital.  In a credit market that still remains tough, Receivables Exchange provides a platform for auctioneers to generate liquid cash to invest in new technologies and production equipment.  As a result, businesses can leverage their debts into long-terms assets, critical especially for nascent technology firms who want to research mobile ventures.  Qualified applicants gain immediate access online to the marketplace and can post their invoices, where bidders come to the forefront with offers.

The website design is fairly crisp, with a small Flash banner scrolling corporate news along with a rich level of interactive marketing tools such as an email newsletter, client testimonials, online application, and a video. The website also provides opportunities to request a live demonstration at your office setting and a list of special events supported with webinars on their portfolio.  Reviews have come in droves from leading news sources, so the enterprise is clearly on the rise during this economic period.

Posted by Abdul Fattah Ismail
Posted in Business News, Flash, Interactive Marketing, Marketing, Small Business, Website Design, World, blog, eCommerce |

Friday, October 1, 2010

Weekly Blueliner Newsminer

September 24, 2010 – 3:32 pm
 1.  CEO Jeff Zucker to leave NBC.
The news is hardly shocking, as the impending transfer of management to Comcast meant that his leadership would be in jeopardy.  It will be interesting to see the future direction of online media, especially with advertisers. This video interview on FT.com from June reveals more insight into those strategies.
2.  Facebook Outage From Yesterday.
I noticed the issue on several instances of my laptop space, when the Top Sites view had a status in Bold Type stating “Service Unavailable DNS Error”.  The Like button on Blueliner’s blog had a similar statement.  Then you had a tweet from Facebook’s user profile about the outage.  Many were shocked at the turn of events, wondering if the mighty social media network had fallen.  All jokes aside, it happens in the viral world.  It meant that everyone would just have to tweet or watch YouTube. The engineer explains the fiasco above in the headline.
3.  Blockbuster Enters Bankruptcy Protection
I think the biggest shock from this news is how it took this long for the chain to claim bankruptcy.  Once Netflix arrived on the scene with such a seamless business model in 1997, the clock was ticking on Blockbuster as a brick-and-mortar enterprise. When I lived in Washington, D.C., and saw a Redbox machine on 18th and Kalorama, where you can instantly rent videos at a fraction of the Blockbuster cost, the grave was in cement.  Blockbuster tried to copy both business models, but it was too little, too late.  Renegade investor Carl Icahn is still a shareholder, so the company’s future direction is unclear.  They do have an extensive video library, so a future for online advertising and web development still exists once the business model is settled.
4.  FCC Approves White Spaces For Mobile Broadband
This news, reported nationwide today, would seem to eliminate the need for a net neutrality showdown since the major technological players who plan to push internet television now have space to distribute content and market hardware. Time will tell if internet television becomes the next foray into content distribution.  Network libraries are still limited, and the average American watches over 35 hours of television a week. This could be an opportunity for Blockbuster to resuscitate their brand and develop a business model that spearheads the digital content wave, as the name still holds cache with advertisers.  If they can partner with a service like Google TV, who knows?
5.  The Social Network Debuts Today at The New York Film Festival Written by Aaron Sorkin and directed by David Fincher, the impending release is doing more than creating buzz in cyberspace.  The supposedly negative light shown on Mark Zuckerberg manifested into quick public defense.  Today, he donated $100 million to the Newark public system, one which has actually done a good job of raising funds but a poor one of leveraging them into top graduates.  Regardless, the discussion add another dimension to Facebook’s brand development, which has been heavily criticized this year for privacy issues amongst a long outage yesterday.  I take it that this isn’t Mr. Zuckerberg’s year.
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Posted by Abdul Fattah Ismail
Posted in Business News, Email Marketing, Interactive Marketing, Marketing, Mobile Applications, Mobile Marketing, World, blog |
Tags: abdul fattah ismail, Blueliner Marketing, digital marketing agency nyc, new york seo media agency, the social network, weekly blueliner newsminer